Conversation guide for customer research

FREE CONVERSATION GUIDE FOR COMMUNITY HOSTS.

Ask one customer.

Find out why they stayed or why they left.

5 questions you can send today, by DM or email.

You'll have useful answers in 15-20 minutes.

You know that gut feeling when a customer quietly disappears.

Was it the price? The content? Their schedule?

You try to fill in the blanks, but you never really know.

Collecting feedback gives you the tools to make better decisions in your business. Start today.

If you see this then disable tracking blocker

WHAT YOU'LL DISCOVER

The Feedback That Changes Everything

What They Actually Do

People say they love your community and can't imagine leaving. Then you check the numbers, and they haven't logged in for weeks.

Where They Get Stuck.

One part of your program confuses them; another gets skipped every time. These are the patterns that show who's about to cancel.

One Thing To Do Next

You'll come away with one clear thing to fix this week, simple enough to start today.

If you see this then disable tracking blocker

WHAT'S IN THE GUIDE

Everything you need to have THE conversation

The 5 Questions

Tested questions that reveal what members actually value, what confuses them, and whether your membership is part of their real workflow.

How to Send Them

Copy-paste message templates for DM or email. No need to book a call. Members answer in their own time, which means more honest responses.


Who to Ask

Clear guidance on which members to reach out to first (spoiler: start with whoever feels easiest to contact).

How to Use the Responses

A simple 3-step process to turn what you hear into one concrete insight you can act on immediately.


If you see this then disable tracking blocker

Hi, it's me

I'm Sandra, a former software engineer and UX researcher.

For years, my job was figuring out what people actually need, not just what they say they want.

I've taken those same research methods and stripped them back for small business owners: no overwhelming theory, just a clear process you can use right now to find out who your members really are and what they need from you.


Ready to Build for the Customer You Actually Have?

Download the guide and send the five questions to someone who joined and someone who left.

Fifteen minutes now beats another month of guessing.

If you see this then disable tracking blocker