A 4-WEEKS LIVE PROGRAM FOR MEMBERSHIPS & COURSE CREATORS
Your Customer
Blueprint
You know your offer is good. So why are people cancelling, not converting, or just quietly disappearing?
The answer is almost always the same: you don't know your customer as well as you think you do.
THE REAL PROBLEM
You're building in the dark.
You're creating content.
Designing new offers.
Tweaking your pricing.
But if you're being honest, you're mostly guessing.
- You're not sure why people cancel
- You don't know what language actually resonates with your audience
- Your messaging feels off, but you can't pinpoint why
- You've got a product you believe in, but selling it feels harder than it should
- Customer research sounds corporate, expensive, or too complicated for where you're at
Here's the thing: it doesn't have to be like this. And you can't afford to skip it.
WHAT CHANGES WHEN YOU ACTUALLY KNOW YOUR CUSTOMER
Stop guessing. Start knowing.
01
Messaging that clicks
You're using their exact words, not yours. Copy that finally resonates
02
Your next offer is obvious
Because your customers already told you what they need
03
Fix churn at the root
You know what's causing cancellations and exactly what to fix first
04
Content that converts
Stop creating into the void — every piece speaks directly to your audience
05
Confident decisions
Every business call gets easier when you have evidence, not just gut feel
06
A system you keep using
A research habit that works for one person with limited time and actually sticks
INTRODUCING
Your Customer Blueprint
A practical, live 4-week program that teaches you how to do real customer research — without a big budget, a research team, or a business degree.
No corporate jargon. No complicated frameworks. Just a clear, repeatable process you can start using immediately — and keep using long after the course ends.
Week 1
Laying the Foundation
Define who your ideal customer actually is. Align your business goals with their needs. Set up your research plan.
Week 2
Gathering Your Blueprint Materials
Between surveys, interviews and tests, choose your research weapon. Use observation and usability testing. Gather insights from data and social media, all on a zero budget.
Week 3
Reading the Blueprint
Spot the patterns in what your customers are telling you. Pinpoint pain points and opportunities. Build customer profiles and journey maps.
Week 4
Putting the Blueprint to Work
Turn your insights into an action plan. Design and test changes. Measure what's working. Build a research habit you'll actually keep.
WHAT'S INCLUDED
Everything you need. Nothing you don't.
You won't need to create anything from scratch, and you're encouraged to work imperfectly.
INVESTMENT
Stop guessing. Start knowing.
What happens when you actually do this.
"What changed for me was learning to see things with more structure and having a step-by-step process before posting content. Now I can organise my ideas, align them with my strategy, and make sure every piece of content has a purpose."
Eli B.
WELLNESS AND BUSINESS COACH
WHO IS THIS FOR
This course is built for people who are done guessing.
THIS IS FOR YOU IF...
THIS IS NOT FOR YOU IF...
WE GOT ANSWERS
FAQs
Do I need any research experience?
None at all. The course is designed for people who have never done formal customer research before. You'll build everything from scratch with templates and guidance at every step.
How much time does this take each week?
There's one live session per week with Sandra, plus the self-paced lesson content to work through at your own pace. Sessions are designed to be practical and focused; the templates do the heavy lifting.
What if I can't make a live session?
Every session is recorded and the replay is available shortly after. You won't miss anything, and you can revisit any lesson at any point during the cohort.
Do I need a big audience to do this?
No. You only need a handful of customers or potential customers to do meaningful research. The course shows you exactly how to recruit participants and get useful data even with a small audience.
Is this only for membership owners?
The course is built with membership and course owners in mind, but the methodology works for any small business owner who wants to understand their customers better. Coaches, consultants, and service providers will find it equally valuable.
What's the refund policy?
Given the live nature of the cohort, please make sure this is the right fit before you join. There are no refunds. If you have questions before purchasing, reach out via Instagram or email — happy to help you decide.
What if you have more Qs?
Feel free to reach me on Facebook or Instagram or at sandra@yuxer.com
TIME TO DECIDE
Stop guessing.
Start knowing.
The May cohort starts May 5.
At $450, the founding price won't last beyond cart close on May 3.
Questions? DM @yuxerbysandra or email admin@yuxer.com
Hi, meet your guide
I'm Sandra, a former software engineer and UX researcher with 15 years of experience helping businesses understand their customers.
I left corporate IT to build something of my own, and somewhere along the way, I realised that the same research methods I used at the corporate level work just as well for a one-person membership business. They just need to be translated into something a real human can actually do on a Tuesday morning.
That's what Your Customer Blueprint is. Everything I know about customer research, stripped of the jargon and built for solo business owners who don't have a team, a budget, or 8 hours a day.
Sandra Choles
Founder, yUXer