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User experience research for web design
What is user experience in web design?

Why you need to start thinking about UX?

    • Content strategy
    • Persuasion
    • User behavior
Usability tests are worth the pain
Usability Tests: are they really worth the effort?

Want to find out how will your new product work?

    • Usability
    • User behavior
user experience ROI
Don’t have time to enhance your visitors’ experience?

What is the minimum you need to do to improve your readers’ experience?

    • User behavior
Getting buy-in for your design projects form stakeholders
Communicating your ideas to a world lacking in imagination to get buy-in

How could we possibly get buy-in from stakeholders without having to develop a complete product?

    • Persuasion
    • Project management
    • UX design career
How to get your attention to read my content?

50% of words on a printed publication are most likely not needed in digital.

    • Content strategy
    • User behavior